Interactive Advertising: Basics - Definition

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advertising is a type of advertising that encourages consumers lớn engage and interact with an ad. It allows brands phệ establish and develop communication with their clients .

Why use interactive advertising?
Advantages and Disadvantages of Interactive Advertising
Types of Interactive Advertising
Examples of Interactive Advertising

In this article, we will explain why you should use interactive advertising, highlight its advantages and disadvantages, describe its types, and provide examples of interactive ads .

Why use interactive advertising?

The main advantage of interactive advertising is the personalized experience it provides béo users. You can control what is shown béo different customers and stand out from the crowd of traditional ad campaigns .
The Journal of Interactive Advertising 2001 states that interactive ads also have some features that improve their effectiveness. You can gather customer dữ liệu via cookies lớn create each consumer’s profile and show the most relevant ads béo them .
Interactive advertising also decreases the possibility of overspending your budget due bự poorly coordinated advertising. You can communicate your advertising message béo different audiences more clearly by using varied ads .
Like any other type of advertising, interactive ads have their benefits and drawbacks. You need béo keep them in mind and know how mập giảm giá with them bự promote your business successfully. Read more about the pros and cons of interactive advertising in the next section .

Advantages and Disadvantages of Interactive Advertising

Interactive advertising is a great way béo develop two-way communication with your clients. On the other hand, it is often costly and time-consuming .

Have a look at the advantages of interactive ads below.

They encourage potential customers to become a part of a brand. These ads require feedback and let users provide it, so people interact with them much more than with traditional ads.

These ads boost social interaction between businesses and their potential clients. Interactions are crucial when establishing healthy long-term relationships with consumers. Interactive advertising helps you outperform competitors, improve brand awareness, and increase clients’ loyalty.

However, there are also some disadvantages of interactive ads.

Creativity might be distracting. Interactive ads have greater benefits if you need to capture customers’ attention and encourage them to engage. However, it is crucial to avoid the excessive use of creativity and focus on communicating your brand messages to clients.

Preparation can take a long time. If you want to succeed in interactive advertising, you need to prepare before launching your campaign. Analyze your competitors, gather data to build potential clients’ profiles, and ensure that your ads target the right audience.

Interactive advertising may be expensive. High costs are associated with the need to gather consumer data and create ads. Moreover, it is rather challenging to create these ads independently, and you may need to hire an ad setup specialist, which will require additional expenditures.

Now you know the advantages and disadvantages of interactive ads. Let’s take a look at different types of these ads phệ choose the most suitable ones for your business .

Types of Interactive Advertising

New interactive advertising forms are being developed all the thời gian. This type of advertising can take many forms, but we will consider the most widespread ones in this section .

1. Interactive Facebook ads

According Khủng Pew Research, the user base of Facebook includes 69 % of US Adults, which means there is a high chance that you will succeed in promoting your business there. The most popular interactive ads on Facebook and other mạng xã hội truyền thông are virtual tours, gaming ads, and promoted stories with polls, quizzes, and other similar elements .
Create interactive posts, stories, or reels mập reach and engage more people. You can interact with your audience and get more feedback using different polls and quizzes. You can also use live videos lớn communicate more with your clients in real giây phút and increase brand loyalty .
Lady Gaga’s Instagram Story is an excellent example of such an ad. She promotes her hot nhất bức hình, ” Love For Sale, ” recorded with Tony Bennett. The story is interactive because you can tap the liên kết and listen lớn the bức ảnh .

Source: @ladygaga

2. Augmented reality

Augmented reality ( AR ) is a changed phiên bản of the real world achieved using digital elements. Customers lượt thích this type of advertising because it lets them create nội dung with the products they need and want phệ buy .
Today you can find Augmented Reality ads on Instagram, Facebook, TikTok, and many other mạng xã hội truyền thông platforms. You can use AR in your ads phệ give people an opportunity mập try on your apparel or view what your goods will look lượt thích in their homes. Customers can interact with certain products, choose the ones they lượt thích the most, and buy them from your company .
For example, look at Ikea’s kiến thiết lab, Space10. It enables users bự redesign their entire 3 chiều room plans with Ikea’s Studio phầm mềm using LiDAR sensors .

Source: Designwith.studio

3. Playable in-app ads

According phệ eMarketer, people spend end 3.5 hours a day on their dế yêu phones. Consequently, it would be easy mập find your audience here .
Playable ads allow your audience lớn try a hàng hóa without buying it. Games and entertainment apps enable their audiences phệ use certain features available only after purchasing a subscription. Fashion brands and other companies often promote their goods in collaboration with existing applications .
Check out an example. In a recent chiến dịch, New Balance partnered with TreSensa Khủng create an phầm mềm called ‘ Fresh Foam Cloud Jumper, ‘ where people bounced from cloud béo cloud. At the kết thúc of the game, there was a hotline phệ action to shop for sneakers or play again .

Source: New Balance, Inc.//TreSensa, Inc.

4. In-game advertising

Many people are fond of eSports, so sánh in-game advertising is another great opportunity mập promote your company. There are several ways mập use interactive game ads, such as creating sponsored features, promoting billboards, and organizing events .
Find out more about your audience through partnerships with digital games or streamers if there are lots of gamers among your clients. Keep in mind that you need mập prepare for these campaigns extra carefully because your ads should fit the interface of the chosen game and convey your brand message .
Let’s look at an example. In April 2020, Travis Scott, a hip-hop singer, collaborated with the game ‘ Fortnite ‘ and held a virtual concert. Travis’s giant hologram on the main màn hình hiển thị and posters within the game promoted his future sự kiện and created a quality atmosphere .

Source: Fortnite Games

5. Display ads

Display ads and banners are one of the most popular types of paid truyền thông, so sánh they are almost everywhere on the Internet. It is a great idea béo make them interactive mập get greater engagement and increase ROI. Banners can open up and show your sản phẩm in the khung of a Clip, game, poll, or quiz .
The advantage of this type of advertising is that you can use them for contextual targeting. Choose your keyword, and find websites phệ place your ads on. To choose a site, you can use ad networks that buy and sell ad space béo advertisers or find ad exchanges where you can buy ad inventory from ad networks .
This example shows a sports villa banner ad that expands when users hover kết thúc it. This feature helps the ad attract more attention .

Here is what this banner looks lượt thích when it expands lớn đầy đủ màn hình hiển thị .

Source: Instapage

6. Interactive videos

Video ads include interactive elements that show certain hàng hóa details and lead viewers béo your hàng hóa page. According Khủng MarketingProfs, interactive videos chuyển đổi more than 11 % of users, which is a stellar result, especially compared phệ other types of video clip advertising .
This is an excellent alternative bự regular ads, as it prevents users from skipping the ad thanks mập its engaging nội dung. Moreover, interactive videos are much more memorable. Make your potential clients a part of the story bự engage them and provide positive emotions during their buyer journey .
Look at an example from Boursin that takes viewers on a journey through their refrigerator. Users need mập move their phones around mập interact with this ad .

The most popular types of interactive advertising are Facebook ads, augmented reality, playable in-app ads, in-game advertising, display ads, and đoạn phim ads. Now that you know more about the types of interactive ads, let’s proceed mập discover more examples of these ads .

Examples of Interactive Advertising

To succeed in interactive advertising, you need béo be creative and kiểm tra different types of nội dung. Here, we will provide more examples of interactive ads for different industries. Read this section Khủng get some fresh ideas .
The first example is a J và J ad where the brand promotes its hot nhất sản phẩm line. The first banner encourages us bự scratch the thẻ and reveal the second picture. This interactive element makes people want phệ see the picture and encourages more customers lớn interact with the ad .

Source: Tatvic
The second example is a lookbook for Hector và Karger FW collection called RE_ALITY. It was created in năm ngoái and was the first interactive fashion lookbook in the world. You can use an ứng dụng Khủng see the RE_ALITY collection in the khung of 3 chiều images. Later on, famous fashion brands lượt thích Khaite, Hermes, Gucci, and Carlings also started using AR in their collections .

Our third example includes different Facebook ads that use interactive elements. The first company uses polls in its ad lớn encourage customers bự choose what they want in their Mac ‘ N ‘ Cheese. The second ad is a game where Vans asks clients lớn help a character collect gifts as quickly as possible. There are augmented reality elements in the third ad. You can choose your lipstick màu sắc by trying different ones using a photo of your lips .

Source: ADWEEK
Congrats, you learned the basics of interactive advertising and discovered its advantages and disadvantages. You know the most popular types of these ads and are ready Khủng promote your business successfully using interactive advertising .

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